WHY CHOOSE FRESH ROASTED TO ORDER COFFEE

Roasting coffee fresh to order is important because coffee beans are at their peak flavor and freshness for a limited time after being roasted.

When coffee beans are roasted, a chemical process called the Maillard reaction occurs (

 a chemical reaction between amino acids and reducing sugars that gives browned food its distinctive flavor), creating the flavors and aromas we associate with coffee.

However, this process also causes the beans to release carbon dioxide gas, leading to stale and flat-tasting coffee over time.

Therefore, freshly roasted coffee has a richer, more complex flavor profile, a more robust aroma, and a more satisfying mouthfeel. When coffee is roasted to order, it ensures it is as fresh as possible when it reaches the consumer.

This means that the coffee will have a more pronounced flavor profile, and the consumer can enjoy the nuances and subtleties of the coffee's flavor notes.

In addition, freshly roasted coffee also contains higher levels of antioxidants and other beneficial compounds, which can benefit health.

Overall, the quality and freshness of the coffee can be significantly improved by roasting it fresh to order. This is why coffee enthusiasts need to seek out coffee roasted recently.